Luxe Studio
The Challenge
Over-reliance on third-party booking apps taking massive percentage cuts from every appointment.
Our Solution
A custom, proprietary booking web-app with integrated loyalty programs and SMS marketing.
The Execution
Luxe Studio was a thriving high-end salon, but they were bleeding margins to third-party marketplace booking apps that took up to 20% of every new client booking. They needed to own their platform and their customer data.
We engineered a custom web-app that brought the entire booking experience in-house. The platform was designed with a mobile-first, app-like interface. We integrated a digital wallet and loyalty points system to heavily incentivize clients to book directly through the proprietary system rather than the third-party app.
Furthermore, we built an automated SMS retention engine. If a client who usually booked every 4 weeks hit the 6-week mark, the system automatically sent a personalized text with a frictionless 1-click rebooking link.
Technologies Engineered
"Owning our own booking system instantly added thousands of dollars back to our bottom line every month. The automated SMS rebooking is pure genius."